I provide an accessible content creation and copywriting service for websites, e-newsletters, product pages and blogs for health and social care organisations, such as care homes in Southport.

Accessible website copy

This service includes working to your brief to produce accessible, engaging content for your website. To do this, I will use WCAG 2.2 guidelines along with industry best practice to create accessible website content for care homes.

Accessible e-newsletters

Accessible e-newsletters encourage more engagement and a higher click-through rate. In order to do this, I follow WCAG 2.2 standards, including using contrast, alt text, accessible fonts and colours. I create newsletters that are highly engaging, readable and accessible to all customers, while encouraging a higher click through rate.

Accessible printed marketing materials 

It is important to make printed marketing materials such as flyers, posters and handbooks accessible to everyone.  and easy to read and understand. I can create and renew your printed marketing materials. This helps your customers to understand more about your care home business. This can also help to meet the accessible information standard, which is required by the CQC.

Easy Read Documents

Using easy read for policies, forms, resident information helps your care home or health and social care business to be more inclusive. Easy read not only helps people with learning disabilities, but also non English speakers or a low reading age. This means easy read documents are more concise, use simple language and images to show topics rather than lots of words.

Using easy read can benefit all customers and staff by being more engaging than traditional documents. Easy read documents also help to meet the Accessible Information Standard by catering for different communication needs. 

My copywriting service will support your business to reach its target audience and engage with customers in the short and long term. Get in touch to discuss your needs and requirements.