Local SEO for care homes

Local SEO for care homes

My local SEO for care homes service involves creating search engine optimised content for your website. First, I will work with you to consider keywords that you would like to target for your care home. These keywords will be bespoke and carefully chosen to reach local customers for your business and to increase occupancy rates. I will then review your website content to ensure the key words are included throughout your website whilst remaining engaging.  I will also make sure that your care home website has the correct SEO titles, headings, metadata and alt text to target the appropriate key words. While you can choose this service to be a one off, I encourage care homes and other businesses to refresh their content monthly to meet Google algorithm requirements.

Reporting results for your care home

As part of this service for care homes I will report results monthly to demonstrate return on investment. I report on click-through rates, website visits, where visits have come from and conversions. I will also report on where your care home website ranks on Google for each keyword. 

Benefits of Local SEO for care homes

Local SEO is important for your care home to connect with customers and families in your area, who are seeking care options for loved ones. Here are some of the advantages of investing in local SEO for your care homes.

• Top of Local Searches: People want their loved ones to be cared for locally and often start their search online. Therefore appearing at the top of local searches will benefit your care home.
• Build Trust Instantly: People trust Google Business profiles with positive reviews. This will help your care home to gain credibility.
• Mobile-Friendly: Many people use their smartphones as a first point of research. Optimising your website for mobile and using local SEO makes sure that your care home is easy to find.
• Affordable and Effective: Your investment in local SEO provides lasting benefits with less cost than big advertising campaigns, bringing in quality local leads over time.

By embracing local SEO, UK care homes can strengthen their local presence, attract more inquiries, and build trust with nearby families.